August 18, 2025 — Manila, Philippines — A bold statement from award-winning broadcast journalist Jessica Soho has ignited a new discourse online about integrity, respect, and the true meaning of the word “sorry.”

In the midst of a meaningful segment of Kapuso Mo, Jessica Soho (KMJS) this week, Jessica couldn’t help but express her frustration over the series of apologies from famous personalities — which in her eyes, seemed to be done only for damage control, and not for true repentance.

JESSICA: “SORRY OVER AND OVER, BUT NO CHANGE.”

While discussing the issue of accountability to the public — whether in the fields of politics, showbiz, or social media — Jessica became emotional and direct in her statement:

“Sorry, that’s not a script. That’s not damage control. If you apologize but the next day you still behave the same way, that’s not an apology — that’s flattery.”

He did not name who specifically he was targeting, but the public reaction was swift. Many wondered if it was about a controversial actor, influencer, or a prominent government figure.

NETIZENS, THE REACTION WAS ROUND

Discussions immediately erupted online after the statement. On X (formerly Twitter) and Facebook, the hashtag #JessicaSohoTruthBomb was trending . Here are some of the comments from netizens:

“She said what we’ve all been thinking! There are so many fake apologies these days, especially from celebrities.”
“Jessica Soho doesn’t mince words. There really should be respect — not just in words, but in deeds.”
“If you don’t want to get bashed, fix your behavior. It’s not about saying ‘sorry’ and then going back to the way things were.”

WHO IS IN CHARGE?

While there has been no confirmation from Jessica’s camp, some netizens have begun speculating who the message could be targeting. Among the suspects floating around is a well-known actor who was recently involved in a public scandal and apologized on social media, only to be seen committing the same controversial act just days later.

Some also said that this could be a case of some politicians who seem to be “accustomed” to apologizing whenever they make a mistake — but there has still been no concrete change in behavior or leadership.

THIS IS NOT THE FIRST TIME JESSICA HAS BEEN BRAVE.

Jessica Soho’s outspokenness when it comes to issues related to ethics and morality is nothing new to the public. She has also expressed her stance several times — especially when it comes to matters of respect for the profession and the audience.

“It is our responsibility — especially since we are in the public eye — to take responsibility for our mistakes. But we can’t just say ‘sorry’ and then be done with it,” he added in the segment.

A TRUE SORRY INVOLVES CHANGE

For Jessica, posting an apology letter on Instagram is not enough. Nor is a scripted interview with tears and background music. True repentance is shown in action, in humility, and most of all — in change .

His reminder is simple but profound: “If you don’t want to be called rude, stop being rude. And if you want to be believed when you say you’re sorry, change yourself.”

LESSONS FROM THE INCIDENT

Jessica’s bold statement once again reminds us of important lessons:

Sorry doesn’t erase the sin. It’s just the beginning of regaining trust.

A true apology is not for the camera — but for the conscience.

Respect is not just demanded. It is demonstrated.

NO DRAMA NEEDED, TRUTH NEEDED

In this day and age where cancel culture and public apology actions are trendy, Jessica Soho’s message served as a reality check for many people — famous or not.

In his simple words, he reminds everyone: “It is more embarrassing to apologize repeatedly but nothing changes, than to admit that you are not ready yet but are trying to be a good person.”

At the end of the day, we may never know who Jessica is really talking about. But her point is clear: True goodness isn’t told — it’s shown.