MANILA, Philippines – On a night filled with glitz and glamour at the historic Manila Hotel, where the biggest names in the entertainment industry gathered, a voice that seemed to come from a bygone era resonated and made history. It wasn’t a voice that blared eardrum-shattering high notes, nor was it the typical pop tune we hear on TikTok. It was a voice that was deep, smooth, and full of nostalgia.
Rouelle Carino, the so-called “Matt Monro of the Philippines,” has been formally recognized and presented as Best New Male Artist at the prestigious 38th Aliw Awards 2025.
This achievement is not just about winning a trophy; it is a symbol of the return of the classic crooner sound to the mainstream and proof that being true to one’s own style yields sweet success.
The Unforgettable Night
December 2025, the tension and excitement in the ballroom was palpable. The Aliw Awards, known as one of the oldest and most respected award-giving bodies in the country, founded by Alice Reyes, once again recognized outstanding talents in live entertainment.
Alongside industry giants like Jona (who was named Entertainer of the Year), Regine Velasquez, and Maki, there was Rouelle Carino—a name that may be new to some, but is very familiar to those who follow Eat Bulaga.
When the nominees for Best New Male Artist were read, everyone was silent. The competition was tight. There were new pop idols and balladeers. But when Rouelle Carino’s name was announced as the winner, the applause was mixed with amazement and respect.
As she took the stage, Rouelle wasn’t the only one who won; the memory of the music that once served as the soundtrack of our grandparents won.
From the Shadow of “The Clones”
Before tonight, Rouelle was introduced to the public in the segment “The Clones” of Eat Bulaga. There, she cemented her image as the “voice” of Matt Monro, the legendary British singer who made the songs “Born Free,” “Walk Away,” and “Portrait of My Love” famous.
It’s so easy to get trapped in the box of being an impersonator. In the music industry, voice impersonators are often considered a “novelty.” “Good, but just like that,” critics often comment. This is the biggest challenge Rouelle has to overcome.
But Rouelle is different. She doesn’t just imitate the tune; she lives the soul of the song. Her win at the Aliw Awards is the validation she needs to say: “I am Rouelle Carino. I may have the voice of Matt Monro, but I am an artist with my own heart and interpretation.”
According to him himself in previous interviews, being a “voice” is not the end but the beginning. It’s a bridge. And that night at the Aliw Awards, he successfully crossed that bridge from being a “shadow” to being a “star.”
The “Matt Monro” Magic: Why Is It Popular Now?
In the era of 2025 where music is fast, loud, and electronic, why did a classic crooner win?
The answer lies in emotion. Rouelle’s voice brings the “calmness” or peace that many seek in today’s chaotic world. Her timbre is like hot coffee on a rainy morning—relaxing, comforting.
It’s called “Retro Resurgence.” The Aliw Awards judges saw that class never fades. Rouelle’s way of enunciating each lyric, her dignified stage presence, and her respect for music are qualities rarely seen in emerging artists today.
He is the “Old Soul” in the persona of a young man. And this is what has captured the hearts of not only the elderly but also Gen Z who are beginning to appreciate vintage music.
The Message of Victory
Rouelle’s victory serves as an inspiration to many aspiring singers who don’t fit the “biriter” or “pop idol” mold. It shows that there is still room for standards, jazz, and ballads.
In his speeches and posts, Rouelle always thanks God, his family, and the mentors who believed in him when he was just starting out in Valenzuela. His humility is one of the reasons why the masses love him.
His journey hasn’t been easy. There have been many auditions, many rejections, and he’s probably been asked many times if there’s a future in singing old songs. But this Aliw Award is the answer: YES, THERE IS.
What’s Next for Rouelle Carino?
Now that he holds the title of Best New Male Artist, expectations are even higher. He can no longer be considered just a “contestant.” He is already a professional recording and performing artist.
Many are hoping that she will have her own album that could contain revived classics and hopefully, original songs written for her unique voice. Think of a new OPM song but with a touch of 1960s elegance—that’s the potential of Rouelle Carino.
The Aliw Awards 2025 will serve as a launchpad for more concerts and performances. He will definitely be awaited not only in hotel lounges but also in large concert halls.
Conclusion: The Victory of Filipino Music
Rouelle Carino’s win is a victory for OPM. It shows that our industry is diverse and open to all kinds of talent. You don’t have to follow trends to win; sometimes, you just have to go back to the classics and give it your all.
For those who haven’t heard Rouelle yet, give her a listen. Close your eyes and let her voice transport you to a time when love was simple, honest, and eternal.
Congratulations, Rouelle Carino! You are proof that true music, like gold, never fades.
