In a world of social media where every move is tracked and every success is paraded, Ivana Alawi’s presence seems like a breath of fresh air. She is known by everyone as the “YouTube Queen” of the Philippines—beautiful, sexy, kind, and most of all, funny. But behind her viral videos and millions of subscribers, there is one aspect of her life that is often the subject of conversation but she rarely directly boasts: her real wealth. How rich is Ivana Alawi? And how does she maintain her “girl-next-door” charm despite having the financial empire that many dream of?

There is no denying that Ivana Alawi is one of the most successful personalities in the country today. From her debut on StarStruck where she was not even lucky enough to win, to accepting small roles on television, her journey has been long and prosperous. However, what really changed the course of her career was her entry into the world of vlogging. Here, the public saw the real Ivana—not the villain in the teleserye, but the loving daughter, the naughty sister, and the woman without body art even though she only uses a “washing machine” to do her laundry.

According to industry experts, Ivana’s income from YouTube alone is staggering. It is estimated that she earns from one million to three million pesos per month, depending on the number of her uploads and views. In a year, this revenue can reach 12 million to 30 million pesos. This is not just a “side income”; it is a big business that runs her life. But this is just the tip of the big “iceberg” of her wealth. YouTube served as a door to bigger opportunities that made her even richer.

Another major source of Ivana’s wealth is her endorsements. She is no longer just an influencer who posts products in exchange for free items. Ivana is now a “premium endorser.” The trust of the masses in her means big sales for brands, which is why they are willing to pay a lot of money just to get her services. An integrated brand campaign on her vlog is estimated to cost 500,000 to 2 million pesos. If all her endorsements are added up in a year, it can reach 20 million to 50 million pesos—an amount that is enough to support several families for their entire lives.

But Ivana’s true wealth is not only reflected in her bank account, but in how she grows it. She is a smart investor. In her vlogs, she has shown off her spacious and beautiful house in Quezon City—a property with a swimming pool, garden, and home gym. It serves as her family’s sanctuary. In addition, there are reports that she also owns several condominium units in Metro Manila as an investment. Her real estate moves are quiet, a strategy that reflects her “long-term mindset.” She doesn’t buy just to flex; she buys for the security of her future.

There is also speculation about her inheritance from her late father, a Moroccan national. Although Ivana does not often discuss it in detail, many know that her father was wealthy and left them a large inheritance. Some say that they also have a large house in Bahrain. The combination of inherited wealth and her own hard work puts Ivana in a position of being “financially independent” even if she no longer works. But instead of pampering herself, she chose to work and build her own business, such as her skincare line “Ivana Skin,” which also continues to grow and make money.

Ivana Alawi’s net worth is estimated to be between 300 million to 600 million pesos. This is a huge amount for someone who started from nothing in the industry. But what impresses Ivana is not her bank account number, but her attitude. Despite all this, she remains “low key.” She is rarely seen posting luxury bags or cars just to make a splash. She prefers to show off simple bonding moments with Mona and Mama Alawi. According to her, her family’s privacy and security are more important than showing off.

Aside from being smart with money, Ivana is also known for her generosity. She has helped those in need countless times, often through “pranks” that end in giving blessings. From distributing food to street dwellers to helping disaster victims, she uses her wealth as an instrument of giving. For her, money is not an end in itself, but a tool to improve the lives of her family and those around her.

Ivana Alawi’s story is not just a story of getting rich. It is a story of the right use of influence and wealth. She shows that your personality does not have to change even if the contents of your wallet change. Her success is the result of hard work, perseverance, and the right strategy, mixed with pure love for family. That is why it is not surprising that she continues to be loved by millions of Filipinos. She is proof that true wealth is not in the things we see, but in the goodness of the heart that no amount of money can match.